A responsive solution to advance journalism.

The American Press Institute, founded in 1946 is an educational non-advocacy 501(c)3 nonprofit organization affiliated with the Newspaper Association of America. It aims to help the news media, especially local publishers and newspaper media, advance in the digital age.


The American Press Institute needed a new brand identity and responsive website that represented their new mission of conducting research, providing training, convening thought leaders and creating tools to help chart a path ahead for journalism in the 21st century.


Materiell provided a thorough review of API’s goals and objectives and consulted with them on brand identity and designed their new logo assets. Materiell provided full website planning services and designed and developed a custom responsive WordPress website to meet the needs of their audience.


  • Web Design
  • Web Development
  • WordPress
  • Responsive Design Consulting
  • Brand Identity
  • Full Service Website Planning
  • HighCharts Integration
  • Maintenance and Hosting

Launch Client Site →


The successful implementation of our new WordPress site has exceeded all of our initial expectations in terms of forward-facing value and increased efficiency. Our redesigned website has received overwhelmingly positive feedback from internal staff and external users alike. We maintain an ongoing relationship with Materiell and recommend them to others.

Jeff Sonderman, Deputy Director