Bond Dealers of America strengthens brand and messaging with new website launch.
The Washington, D.C.-based trade association that exclusively represents securities dealers and banks whose primary focus is the U.S. fixed income markets.
Materiell’s partnership with BDA began with a site review, which revealed structural unreliability in the code and inefficient workflows. After stabilizing the site, the design team worked with BDA on crafting their brand and image for their redesigned website and marketing assets.
BDA’s new website is now responsive, and easy to navigate. Our design team analyzed BDA’s target audience and crafted a user experience that is focused, but simple. Critical features and content previously hidden on their old site were designed as focal points on the new homepage.
- Web Design
- Web Development
- Responsive Design Consulting
- Full Service Website Planning
- Maintenance and Hosting
- Printed Magazine Ads
- HTML eNewsletter Templates
Jessica Giroux, General Counsel & Managing Director